Coworking spaces, What is your added value?

A conversation on how workspaces should understand their role with researchers Manuel Mayerhoffer and Tuukka Toivoinen

Posted by [Pauline Roussel] on Thursday, August 20, 2020
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Table of Contents

In this video, speakers discuss the added value that coworking spaces can provide, and how to measure that value.


  • Tuukka Toivonen (PhD, Oxford), Director, MA Innovation Management, Central Saint Martins, University of the Arts London 
  • Manuel Mayerhoffer, PhD Student – University of Economics, Prague | Principal Lecturer – Prague College, School of Business
  • 00:00:00 The three speakers discuss the added value of coworking and how workspaces can define it. Manuel suggests looking at the value in terms of individual journeys and how to create value-added for members. Tuukka discusses how to measure value and how it can be added by actors. Finally, Tuukka discusses what value means and how to identify it.
  • 00:05:00 The speakers discuss the importance of dialogue in order to add value to a workspace, and how different experiences can contribute to this. They also mention the need for spaces to be diverse in order to offer a variety of experiences.
  • 00:10:00 This part of the video discusses how workspaces should understand their role in creating value for their customers, and how to measure that value. The speakers recommend using experts to help measure value and discuss different ways to measure well-being.
  • 00:15:00 The speakers discuss the importance of understanding one’s value to a workspace, the importance of surveying members, and the challenges that smaller coworking spaces face in measuring value.
  • 00:20:00 The speakers discuss the added value that coworking can create for a workspace, and how diversity is essential for the creativity and success of a coworking space. They encourage smaller spaces to embrace their unique role in the coworking space ecosystem and to be creative in their approach to attracting and retaining members.
  • 00:25:00 The speaker discusses how c-working spaces can help talented people connect and work together, and how talent mediators can help connect these people with each other. He also discusses how coworking spaces can help a space’s mission by focusing on the intangible value that they produce.
  • 00:30:00 The speakers discuss the concept of “added value,” which can be defined as the intangible benefits that come from working in a particular space. They note that, while there is no one way to maximize this value, talent mediation is a key way to help increase the productivity of workers. Manuel provides a practical example of how talent mediation can be used to improve the happiness of a community.
  • 00:35:00 The speaker discusses how workspaces should understand their role in relation to member well-being, community resources, and motivation. He points out the tension between commercialized spaces and smaller, community-focused spaces.
  • 00:40:00 The speaker discusses the added value of coworking spaces and how it comes down to the human value of the members. He also recommends asking members about times of trouble and how they can rely on others in the community.
  • 00:45:00 The speaker discusses the importance of having a workplace that is both supportive and conducive to productivity, and how it is important to identify and capitalize on one’s “added value.” He also addresses the importance of networking and well-being benefits and encourages participants to connect with him online or via email for further information.